Agents›Go-to-Market

Sell through leading marketplaces, without building for each one.

Channel Agent integrates your product with the leading distributors and cloud marketplaces out of the box, and fulfills every order they send. Accelerate your channel go-to-market, and open new revenue streams with every marketplace you switch on.

The old way

Every marketplace used to be its own integration project.

Selling through the channel meant connecting your product to each distributor and marketplace, one by one. So most vendors launch on one or two, and the rest of the channel waits on the engineering roadmap.

One at a time

A project per marketplace

Every ecosystem needs its own connection between its APIs and workflows and your product's provisioning: weeks of engineering before the first order, then the next one starts from scratch.

Different every time

Each ecosystem has its own rules

Catalog models, provisioning flows, license assignment, billing cycles, prerequisites and certification all differ, and each one has to be learned the hard way.

Never finished

Integrations decay

APIs change, plans change, partners change. An integration nobody maintains stops fulfilling quietly, and the first to notice is the reseller's customer.

How it works

Switch on the marketplaces. Connect your product once.

The integrations into the channel are already built and kept current. The only connection made for you is the one into your own product.

01 · CHOOSE

Switch on your marketplaces

Turn on the distributors and marketplaces you already have agreements with, or the ones you want to reach next. Each is ready to go, prerequisites and all.

02 · CONNECT

Connect your product, once

We connect Channel Agent to your product's API for provisioning, deprovisioning and assigning users and licenses. Every marketplace you switch on uses the same connection.

03 · SELL

Every order fulfilled

New orders, seat changes, upgrades, suspensions and cancellations are carried out in your product and confirmed back to the marketplace, around the clock.

Your relationships stay yours

You contract and transact with each marketplace directly.

The commercial relationship with every distributor and marketplace is yours: your agreements, your terms, your transactions. Devtech Forge AI doesn't sit in the middle of the deal. Channel Agent is the integration and fulfillment layer underneath it, so you can go live on new marketplaces much faster, without implementing an integration for each one.

Order fulfillment

The order lands. The customer is in.

A reseller places an order on a marketplace at any hour. Channel Agent creates the customer in your product, assigns the licenses, and confirms fulfillment back, without anyone on your team touching it. When something doesn't fit, such as a plan you haven't mapped or an error from your product, it proposes the fix and waits for a person.

CA
New orderPax8 · 25 seats, Business plan
Fulfilled
  1. Order received from Pax802:14
  2. Customer created in your product02:14
  3. 25 licenses assigned to the customer's admin02:15
  4. Welcome email sent with sign-in details02:15
  5. Fulfillment confirmed back to Pax802:15
Fulfilled overnight · nobody on your team had to touch it
For revenue and channel leaders

Open new routes to market without opening an engineering project.

The channel decision stops waiting on the integration backlog. Choose where to sell, and start taking orders.

Reach

Every partner on every marketplace

Each marketplace you switch on puts your product in front of the resellers and MSPs who buy through it.

Speed

Revenue before roadmap

No integration to scope, staff and build between signing a distributor and fulfilling the first order.

Experience

Partners never wait

Orders are fulfilled the moment they land, at any hour, so resellers and their customers get what they bought straight away.

Cost

No fulfillment desk

No one copying orders between systems, and no integration team to keep for each marketplace you add.

For product and engineering

Nothing to build per marketplace. Nothing to maintain.

Your team owns one connection, into your own product, and Devtech keeps every marketplace integration current as their APIs and requirements change.

One interface

Your product's API, once

Provisioning, deprovisioning, and user and license assignment through the API you already have. Every marketplace runs through it.

Kept current

Integrations that don't decay

When a marketplace changes its API, catalog or prerequisites, the integration changes with it, without a ticket on your backlog.

Built with you

No provisioning API yet?

Devtech's engineers build that side with you, as an integration project, so your product is ready for the channel. Ecosystem Enablement →

Ecosystems

The distributors and marketplaces your partners already buy from.

The leading distributors and cloud marketplaces around the world, ready to switch on, with more added as the channel grows.

Built by the team that built the marketplaces.

Devtech is a strategic integration partner to Pax8 and a multi-year engineering partner to Ingram Micro, across marketplace, provisioning and billing work. Channel Agent is that experience, turned into an agent you switch on.

Read the customer stories →
More for go-to-market teams

The rest of the revenue work, handled too.

Channel Agent works alongside agents for sales operations and renewals, in the systems your team already runs, with anything that reaches a customer held for a person.

Sales Ops Agent

A cleaner pipeline, without anyone chasing it

  • Quotes drafted within your discount policy, held for approval
  • Duplicates merged and missing fields filled from real activity
  • Follow-ups drafted for a rep to send, never sent on its own
Renewals Agent

Every renewal seen coming, with the brief written

  • Risk flagged from tickets, open issues and recent conversations
  • A brief before every renewal call: history, open issues, promises
  • Renewal dates and likelihood kept current in the CRM

Works with

The systems go-to-market teams already run, from the connector catalog.

Agents

Agents in other departments.

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