Case studies›Pax8

Leading marketplace innovation for Pax8.

Pax8 is the cloud commerce marketplace 30,000+ resellers and 400,000+ SMBs buy through, with offices in 17 countries and $2bn+ in revenue. For its relaunch it needed a new way for managed service providers to sell, built to a date nobody could move.

<3 monthsto a Storefronts MVP
89%approval at launch
2,500partners at Beyond 2024
$2bn+marketplace revenue
Challenge

What they were up against

  • Tight deadlines, with the launch tied to a flagship event.
  • A complex product vision that had to be broken into buildable steps.
  • Dependencies running across several teams and systems.
  • Thin documentation around a monolith, and a marketplace strategy that kept moving.
Outcomes

What came of it

  • Storefronts MVP released in under three months, in time for the Beyond 2024 launch.
  • 89% approval rating from beta users after release.
  • Every planned feature delivered for the conference, where the new marketplace experience was unveiled to 2,500+ partners.
  • A redesigned marketplace experience and a design system Pax8's own teams build on.
What we built

The work

Devtech took ownership of product and engineering for Storefronts: branded, self-serve buying experiences that let an MSP curate products and present tailored selections to a specific client, with segment-level controls over what each audience sees.

We ran dual-track agile, keeping discovery a sprint ahead of delivery so open questions were answered before they could stall engineering. Alongside the feature work, our design team redesigned the Marketplace, Catalogue and Opportunity Explorer, and built the design system components behind the new experience.

Watch

Pax8 on working with Devtech

“Devtech is a true partner. They were pivotal in transforming the marketplace for us.”

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