A digital marketplace for a European operator.

What they were up against

• A new digital unit and marketplace to stand up in seven months.
• Multiple ISV SaaS products to integrate end to end, each with its own model.
• An SMB base expecting one coherent experience rather than six.
• Pressure to lift average revenue per user without losing competitiveness.

What came of it

• Six ISV products integrated end to end.
• Marketplace and digital unit live in seven months.
• A repeatable integration process for the vendors that followed.
• Stronger upsell and cross-sell across the SMB segment, lifting ARPU and retention.

The work

Devtech delivered end-to-end integrations for six different ISV SaaS products, from catalogue through ordering, provisioning and billing.

We designed unified user experience flows across those products, so the marketplace felt like one omni-channel destination for SMB customers rather than a directory of other people's software.